Friday, June 22, 2012

I think I deserve a discount because.....

An occupational hazard of running a business like LensesForHire is that people are always asking us for discounts. Maybe I'm just a bit naive, but I've never really understood why that is. I mean, you don't ask Tesco whether they'll do you a discount, do you?  (Or maybe you do.  But I bet they've never said yes.)

Anyway, I thought it would be fun to compile a list of all the reasons people have put forward as to why they think they deserve a discount. I'll try to keep this updated as and when new ones crop up!

So - I think I deserve a discount because ...

  • ... because I'm a first-time customer.
  • ... because I'm a repeat customer.

(Well, that's 100% of the population covered already, before we go any further!)

  • ... because I'm a student.
  • ... because I'm a pensioner.
  • ... because I'm unemployed. 
  • ... because I plan to hire tons of stuff from you in future, honest.
  • ... because I'm a professional photographer.
  • ... because I'm a member of the armed forces.
  • ... because I'll put a link to LensesForHire on my web site.
  • ... because I'm a member of a camera club.
  • ... because I'm doing a charity event.
  • ... because I'm doing a product review.
  • ... because I can't afford the full price.
  • ... because I'll recommend you to all my friends.

Have I missed any?

For what it's worth, I think that offering discounts to one segment of the population just means that they're being subsidised by the rest of the population.  To my mind, it's fairer all round if we just try to keep our prices as low as we reasonably can for everyone.  So that's what we try to do.